Piecing together a quality trailer isn’t easy. Who do you get to produce the dubstep? How many explosions can you realistically fit into 120 seconds? More importantly, how many journalists can you bribe to write sentences about how super-sweet your game looks? Do you do a Dead Island and forego everything about your game or keep faith in the weathered alternative; focusing solely on pre-rendered, not-indicative-of-final-gameplay footage? In this inaugural episode, and in the wake of its shrewd “Coco ad”, Ubisoft’s marketing department guides us through how best to capture a gamer’s attention in just two minutes.